Why we offset?
Climate change is a real problem and the truth is, making our belts creates emissions. While our core mission is to stop ocean plastic while supporting coastal communities, we need to hold ourselves accountable and tax ourselves for the carbon emitted by making our belts. So we’ve created a plan to eliminate our products’ carbon footprint.
After doing a life cycle assessment study, we've measured the emissions of everything from their raw materials, manufacturing, use, and end of life. The estimated carbon footprint of one For Purpose Recycling belt is 2.2 kgs of C02 equivalent. Using this functional unit as a core metric, we can estimate our total carbon footprint by multiplying that number to the total number of belts we make per year.
How we choose projects
Carbon offsets is nothing new and not all carbon offsets are equal. For this, we have conducted an extensive amount of research to identify the world's most effective and promising technologies for reducing and removing carbon emissions.
Maximizing the world’s largest carbon sink and reducing ocean acidification through blue carbon.
Kelp is a powerful CO₂ storage system with its ability to grow many times faster than trees. Kelp forests can store up to 20 times more carbon per acre than land forests.
Creating fossil fuel alternatives that cause less pollution and that we can create more of.
There’s no way around it: we need energy for all the things we need and want to do, like travel, heat our homes, and build.
Wind is too valuable of a resource to ignore. Prices for wind energy are declining, and capacity around the world grew 22x between 2001 to 2017.
Direct Carbon Capture
Direct air capture (DAC) involves pulling CO₂ directly out of the air, then storing it safely and permanently. Think about it this way: wastewater plants clean and recycle our water, and it’s considered an essential service. We need a solution like that for cleaning our air. We still need to reduce our emissions everywhere we can, but DAC is one of the essential tools we need to help us capture more carbon than we emit.